Hi, I’m VERONICA.

I love building products that impact people’s lives.

I’m really good at:

  • Designing and building high performing product teams

  • Developing product and GTM strategies that achieve product market fit

  • Designing simple, engaging user experiences

  • Creating seamless ML-powered products

  • Developing loyalty & pricing programs

  • Product analytics

I’ve been in product leadership for over a decade: at Google (Health Search), Mixpanel (Pricing, Retention, Machine Learning), Sidewalk Labs (Low cost urban sensing), and Wealthsimple (a Canadian fintech aggregator). I have a software engineering degree, an MBA from Harvard, and started my career in consulting at McKinsey.


My AREAS OF EXPERTISE

I specialize in seed, series A, and growth stage startups. Talk to me about health tech, ed tech, community (digital and physical), prop tech, and fintech.